The start of the NBA season this fall be may delayed indefinitely due to the lockout after salary negotiations ground to a halt — and as part of the lockout, any Facebook or Twitter contact between players and teams will result in a strict million dollar fine and perhaps loss of picks.
The league locked out its players when negotiations failed to agree upon a new contract and heads butted on every single aspect from salaries to salary cap, revenues to revenue sharing.
Interestingly enough, now social media is playing a vital role in how teams can communicate with players during the dispute. The NBA and its Commissioner David Stern (pictured) have put in place some pretty tight lockout constraints that forbids coaches, general managers, all front office personnel from communicating via Facebook. With regards to Twitter, the NBA officials can follow players but under no circumstances can they re-tweet messages.
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